Orthopedic Market Intel Streamlines Sales Success - MedTechIntel

Orthopedic Market Intel Streamlines Sales Success

Elizabeth Hofheinz, M.P.H., M.Ed., MedTech Intel Contributor

Orthopedic Market Intel is information about the competitive landscape of the Orthopedic market segment  and is vital for medical device sales success They say that bringing two disparate ideas together is a sign of a nimble mind. And if you are “over here” and your goal seems way “over there,” who can help you jump that gap? First, you need a reliable source of fresh information…and when it comes to orthopedic market intel, no source is more comprehensive than MedTechIntel (MTI)

What information do you know about your medical device sales targets? Do you have concrete intel on surgeons’ distributors? Do you know about each surgeon’s Sunshine Act payments? MedTechIntel contains this medical device data and much more.

With MedechIntel, sales managers can directly compare medical device sales results to the available market opportunity, thus gaining solid sales information on how successful your team is at sales. Such knowledge also means that you can rapidly identify saturated areas and opportunities for medical device sales growth.

Flying blind?

Without market data on IDN/GPO affiliations and supply chain contacts, medical device sales reps have incomplete information, thus the sales process is greatly hindered. You need to be able to readily access hospital administration contacts, financial metrics, etc., in order to streamline the medical device sales process.

Always “on,” the team at MedTechIntel identifies, connects and integrates new market and surgeon intelligence to keep you and your team up-to-date on the latest in the medical device market. Armed with this information—including powerful leverage points—you are better positioned to align yourself with surgeons’ needs and hospital purchasing desires.

Kevin Hoskins, Director of Product Development for MedTech Intel, says, “MedTechIntel is a crucial first step into the 21st century. Until now, orthopedic sales professionals have had to contend with spreadsheets and CRM platforms that provide the ‘how,’ but not the ‘what.’ With MedTechIntel’s aggregation of timely data, the orthopedic world now has a high-level software-based sales targeting tool…for the first time ever.”

With roughly 41,000 surgeons, 8,000 hospitals, over 1,000 GPOs/IDNs, and approximately 3,600 medical device distributors on its platform, MedTechIntel offers a wealth of detailed, actionable intelligence that frees up your time to develop the medical device sales relationships you need to be successful.

About Elizabeth Hofheinz, M.P.H., M.Ed.

Elizabeth Hofheinz  - MedTech Intel ContributorTwo time winner of the MORE award Ms. Hofheinz was the first writer employed by Orthopedics This Week. The MORE award is granted annually by the American Academy of Orthopaedic Surgeons to recognize excellence in journalism. Ms. Hofheinz is currently the Director of Communications for Ortho Spine Partners (OSP) and Contributor to MedTechIntel.

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